Tufted Bath Mat: Keep the Floor Dry and Stylish

Trends

Last updated October 19, 2023

ByMiloš Soro

Reading time 3 mins

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Today’s trending product is a tufted bath mat. It’s a simple yet effective product that keeps our bathroom floor dry when we step out of the shower.

There’s nothing particularly groundbreaking or tech-inspired about it, but it’s trending all over social media and online marketplaces. Let’s take a closer look.

What Is a Tufted Bath Rug?

We’ve come a long way when it comes to home amenities, especially in the kitchen and bathroom department. Nowadays, new products and innovations are nothing groundbreaking; it’s all about added convenience. Tufted bath mats fit that description perfectly.

Tufting means looping fibers or a cluster of threads through a material to create a plush or soft surface.

With bath mats, tufting provides a comfortable surface and an absorbent material, perfect for stepping out of the bath. These mats will absorb all the water that comes off your feet and body while you stand on them while you dry yourself off.

With a tufted bath mat, you will no longer need to wipe the bathroom floor after you’re done showering.

Depending on the material, you can clean them by hand or put them in a washing machine at a cold temperature setting. You should wash the mat approximately every two weeks to avoid a buildup of bacteria and dirt.

Seller Focus

If you’re in the toilet linen niche, tufted bath mats are the perfect addition to your inventory as they fit right in with what you’re already selling. You can also expand your portfolio with these mats if you’re a bath accessories seller.

In general, home decor retailers can profit from this trend and offer this convenient addition to people’s bathrooms.

The good news is that this is not a seasonal product, and you don’t have to worry about overstocking before the trend disappears.

Pricing Examples

• Amazon: Sold by NVOART US. This boho-styled mat uses microfiber for a fluffy, absorbent rug. It comes in three different color schemes. Price: $24.99.
• Walmart: Sold by Pertemba US. A 100% cotton mat that’s soft on the touch, not slippery, and highly absorbent. You can choose between six different colors. Price: $23.70.
• eBay: Sold by Elementary Kids. This set contains two pieces of tufted mats, one carved for your toilet bowl and one to put in front of your bathtub or sink. It’s made from 100% cotton. Price: $17.94.

Bathroom Linen Market Stats

As we’ve already said, innovation in the bathroom linen industry has probably never been about developing a new method of handling your bathroom business. However, that’s not the only industry that creates objectively non-essential products while earning billions of dollars.

Social media marketing has made a boom to the bathroom accessory niche and provided a way for customers to spend money on something they never knew they needed or wanted, and the trend in spending is on the rise. According to Technavio’s report, the toilet linen market is expected to grow by $9.53 billion between 2022 and 2026.

Further estimates, such as the one from DataBridge, suggest that the global bathroom linen market will reach $18.57 billion by 2028.