ThisWorx: What’s so great about this car care product line?
Explanation:
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In this week’s edition of eCommerce trends, we’re taking a closer look at ThisWorx.
The company offers a range of car care detailing kits and accessories — mostly vacuums — to help customers clean their car’s interior quickly and with ease. If you can find a supplier, it’s a great opportunity to add to your product portfolio.
Product
ThisWorx offers two car vacuum cleaning kits.
- A 12 volt car care vacuum cleaner that plugs into your car aux outlet — or cigarette lighter outlet to those old enough to remember. The vacuum comes with detailing accessories and boasts a 16 foot (4.88m) cord, so you can reach every crevice of your vehicle. It only weights 2.4 lbs (1.09 kg) and also comes in white or with an attached LED light. Price: $24.99 – $41.99
- A cordless car vacuum cleaning kit equipped with a 60w motor and three attachments. With this handheld device, customers can easily detail every square inch of their car or truck in no time. Plus, the rechargeable battery can remain charged for up to 18 months. Price: – $49.99
If you want a more detailed review of the product, take a look at this video from the Todd’s Garage YouTube channel.
Success factors
The product is picking up steam on both the Amazon and Walmart marketplaces.
On Amazon, the store has over 240k reviews and is holding at a four-star rating, which is not too shabby for car cleaning kits. And on Walmart it has a 4.2 rating with 270 reviews. Many customers are marveling at the power and convenience of the vacuum.
Seller Focus
Online sellers should take note of ThisWorx’s Amazon store layout along with the clear, concise language they use in their copy.
They have a fantastic infographic as a product description that makes use of their high-quality images. And you can also view each professional image in detail with zoom.
They’re also building a solid social media following via Facebook with 2,600 followers and Instagram with 344 followers.
Sellers behind the products
The key seller of ThisWorx on Amazon is Orythia, Inc., based in Medfield, Massachusetts. Orythia has a 99% positive seller rating with 4,127 ratings. The company sells a wide range of products from a variety of brands including:
ThisWorx’s key seller on the Walmart marketplace is Pro Seller Thrasio, who has grown a number of brands globally. Thrasio currently holds a 4.3 rating out of 5 with 496 reviews. They sell a wide variety of other items from brands like:
- SafeRest
- Angry Orange
- EZ Inflate
- Enerplex
- Willow & Everett
- TrailBuddy
Retailers can source the product directly from Alibaba.
Thanks for visiting the first edition of The Webretailer eCommerce Trends. Here, we’ll provide insights into hot, trending products and services that online sellers should know about.
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