Hair Wax Stick Will Do Wonders for Both Your Hair and Your Sales
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Whenever you feel like there’s nothing new the beauty industry can come up with, they always turn up with a surprise. In the past, we covered products such as pink concealers, bronzing drops, and sea salt sprays that help us make our skin and hair look more attractive and stress-free.
This week’s trending product comes from the same category – a hair wax stick that’s taken the younger generation by storm.
What Is a Hair Wax Stick?
A hair wax stick is a versatile hair styling product that offers a unique and convenient way to achieve desired hairstyles. It typically comes in a solid stick form, resembling a glue stick or a deodorant stick. With it, you can achieve better precision and targeted application that you can’t get with a pomade or regular hair waxes.
Whenever you style your hair, there’s always some frizz and baby hair that demand special attention, and a hair spray often fails to do its job. The stick is a product you apply after styling your hair to make sure there are no flyaways or baby hairs sticking out. With the stick, your hair will stay in place for hours. The added bonus is that it doesn’t make your hair look greasy, yet shiny.
As is often the case nowadays, especially with beauty products, the stick has gained a lot of attention due to various TikToks and cosmetics influencers posting about it. In fact, videos featuring hair wax sticks have amassed over 350 million views.
Initially, it was Samnyte’s stick that gained popularity. Still, today you can find many different brands topping search results on various marketplaces, so you don’t have to add Samnyte to your portfolio in particular.
Product Examples
Many of the products listed in this category already come with an affordable price. If you want to differentiate yourself with even more competitive pricing, you need to find a great product sourcing tool or buy them wholesale. Check out some of the best product-sourcing tools and services you can use for that.
The average life of these sticks is 6-12 months, so make sure you factor that in when creating an order. If you need help with storage and fulfillment, take a look at our reviews of some of the most popular shipping and fulfillment tools and services.
Looking for a place to start searching for the product? Alibaba is always a smart place to begin, or check out some local wholesale stores. Before you commit to a product, make sure you check out how other retailers promote the stick on top marketplaces:
- Amazon: Sold by Amazon. Hair Wax For Cool People will give your hair a pliable hold with a semi-matte finish. The product uses Japan wax and beeswax to create texture control and affect hair definition. Price: $12.99.
- eBay: Sold by TreasureStoreNow. The product offers styling that lasts for 24 hours. It comes alcohol-free and in a 2.7 fl oz packaging. Price: $6.05.
- Walmart: Sold by Walmart. Made for the ladies, the She is Bomb Hair Wax Stick helps you tame your hair and keep it smooth. The stick comes with a pleasant aroma and is perfect for use after straightening the hair. Price: $9.60.
Selling Hair Wax Sticks Successfully
As is almost always the case within the cosmetic market, there are thousands of products available on online marketplaces; hair wax sticks are no different. One way to differentiate yourself from others is to offer competitive prices and advertise that your product contains only healthy ingredients (if it’s true).
You can also use photos that hint at the TikTok trend and try to attract a younger audience that way. Try to use images that vividly (and accurately) display the effects of the product.
Selling Hair Wax Sticks on Top Marketplaces
Trying to break into the cosmetics market is no easy feat, and it’ll take some effort to get there. You need to come up with different marketing strategies. Try including social media and posting on TikTok featuring a link to your product.
Since marketing a beauty product like the hair wax stick takes time and money, make sure you optimize your efforts and get the most out of your investment. If you want to focus on top marketplaces, you can find various tools and services that can help you with retailing on Amazon and eBay.
Thanks for reviewing the Webretailer eCommerce Trends. Our aim is to provide insights into hot, trending products and services that online sellers should know about.
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