Arctic Shores: Gear Up for the Winter

Trends

Last updated January 17, 2024

ByMiloš Soro

Reading time 3 mins

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The 2023 holiday season is upon us, bringing cold months to the northern hemisphere. The mix of the two creates the perfect setting for a surge in sales of cold-weather equipment and winter outfits.

It should come as no surprise that Arctic Shores is trending this week, a company that focuses on cold weather gear and outdoor equipment. The best part is that it’s not the only winter brand whose sales are going up.

Arctic Shores: Winter Clothes and Equipment

Arctic Shores is a brand that focuses on winter clothing for men and women, as well as outdoor equipment suitable for use in colder conditions. As expected, with the winter season at our doorsteps, the interest in its products (and their sales) is on the way up.

While the interest is relatively short-lived (it’ll most likely die out come spring), now is the perfect time to stock up and expand your inventory. This is especially true due to the upcoming holiday season when the number of impulsive buys is through the roof.

As a retailer, you don’t have to focus solely on Arctic Shores. While users’ search volume for the brand has increased significantly, that doesn’t mean that the shoppers will neglect any other company’s products.

The trend covers several niches, and the products you can add to your inventory include:

• Winter jackets,
• Hats,
• Neck gaiters,
• Thermal shirts,
• Leggings,
• Snowsuits,
• Boots,
• Snow shovels,
• Survival kits
• Heated gear,
• Traction aids,
• Sleds,
• Winter tents.

If you need help finding items from these various categories, we suggest trying out some of the best product-sourcing tools and services available.

Seller Focus

This trend directly impacts online sellers in the clothing category. As colder days approach, people are seeking to refresh their wardrobes, and you should do the same with your inventory.

You can also benefit from this trend if you’re in the outdoor equipment market by offering gear specially designed for the winter months, such as snow shovels and thick sleeping bags.

You can also improve your sports equipment portfolio with relevant products for customers looking forward to snow sports.

Winter Clothing and Equipment: Pricing Examples

• Walmart: Sold by Kamperbox Outdoor Gear. This adult-size sleeping bag uses gray duck down, nylon, and polyester pongee to create a waterproof and warm environment for sleeping outdoors. Price: $68.00.
• Amazon: Sold by MOERDENG. This winter coat is perfect for both male and female skiers and snowboarders. It comes with a detachable hood and is available in 9 different colors. Price: $59.99.

Winter Equipment: eCommerce Stats

The winter clothing market is a huge one since it offers products that are a necessity, regardless of your habits during the colder days. According to Statista, the estimated value of the global winter clothes industry rises steadily year by year. Estimates claim that the worldwide value will be $295 billion in 2027, going up from $287 billion in 2023.

These are impressive numbers, but that’s not all. The eCommerce expenditure spikes during the holiday season. Americans alone spent almost $240 billion during the festive months last year, with the number expected to go up this year.

Add to that that the U.S. is fertile grounds for winter sports enthusiasts (there are about 8 million snowboarders alone), and we can conclude there’s a huge market you can explore and benefit from.