Air Fryer Tongs: Generating Sales With No Oil
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An air fryer is a countertop oven that started as a fad and quickly became a staple in many homes across the world. According to Google Trends, the interest in this kitchen appliance started picking up in 2016 and hasn’t wavered ever since.
No trend walks alone, and many accompanying products have come suit. The same goes for today’s trending product, tongs specifically designed to be used with air fryers.
Tongs for Air Fryer: What’s That?
Tongs are kitchen utensils that help you handle hot food without getting burned by getting too close to the hot oven or damaging the food. The difference here is that air fryer tongs are specifically designed to deal with food inside an air fryer basket.
Air fryers come with a non-stick coating that allows you to cook food easily without the use of oil. When non-stick surfaces get damaged or scratched, they leak toxic chemicals that can enter your food, and you need to buy a new basket or a fryer altogether.
Metal and aluminum tongs will easily scratch the surface of your air fryer. On the other hand, wooden tongs won’t, but they have lower durability when exposed to heat.
For this reason, high-quality tongs for air fryers are made from silicone (or come with silicone tips). Depending on the model, other aspects of the tongs can vary, such as springs, hand and food grip, lock, and length.
Seller Focus
As a web retailer, you should make sure your listing draws attention to the fact that the tongs are designed for an air fryer. This will help you come up in search results and attract traffic from air fryer owners.
Sellers in the kitchen utensils niche can benefit from the trend immensely as it’s right up their alley. You can also feature the product if you’re in the home organization industry by positioning the tongs as a convenient, all-in-one solution for home cooking.
Since the product is relatively inexpensive, it’s important to maximize your margins and find a cost-effective supplier. Check out some of the best product-sourcing tools and services available.
Best Tongs for Air Fryer: Pricing Examples
- Amazon: Sold by AllWin Houseware. The tongs have premium silicone tips that resist up to 500 ℉. It comes in a pack of two, and you can choose between 13 different colors. Price: $16.99.
- Walmart: Sold by XMMSWDLA. This 9-inch tong with silicone tips is perfect for air frying and barbecue use. It comes in six colors and with a lock for easier storage. Price: $5.70.
- eBay: Sold by Sata 2000. Another heat-resistant pair of silicone-tipped tongs with a stainless steel handle. The utensil comes in seven different colors and is dishwasher safe. Price: $3.67.
Kitchenware Industry: What the Stats Say
The kitchenware industry is expanding all the time, with new products and quality-of-life utensils constantly hitting the market. The trend of adding kitchen appliances and utensils to your home is not going away any time soon, and households (especially in developed countries) tend to continuously spend money on such products.
According to Statista, U.S. household expenditure on non-electric kitchenware and tableware stood at $28.33 per consumer unit. The expenditure tends to fluctuate annually, with the low point being $18.56 in 2013 and the high point $32.33 in 2021.
Regardless of this fluctuation, the investment in non-electric kitchenware is consistent, and any trending product (such as air frying tongs) is sure to get people’s eyebrows raised and wallets open.
| Country | Worldwide |
| Target Audience | Air fryer owners |
| Growth Percentage | The interest in air fryer tongs soared by an impressive 5,100% in the past six months. (Source: Exploding topics) |
| Trending | The product has gained a lot of traction on social media, especially Pinterest and TikTok. |
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