The World’s Top Amazon Marketplace Sellers 2023

Last updated March 6, 2024

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Thanks go to ecommerce intelligence firm Marketplace Pulse, who provided the seller ranking data for this article, we were able to summarize the current marketplaces amazon uses today.

Here’s the latest edition of the world’s top 1,000 Amazon marketplace sellers. There’s a breakdown for each of the 17 Amazon marketplaces, and additional data on cross-border trade across Europe and North America.

The global 1,000 list is just below, followed by the top marketplaces amazon uses today.

Then there’s a breakdown of the top 500 sellers on Amazon’s unified marketplaces in Europe and North America. Finally, there are lists of the top 500 merchants for each of Amazon’s 17 established marketplaces.

For the first time we have included data for Amazon in the Netherlands and Saudi Arabia.

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Who are the top 1,000 Amazon sellers?

The sellers here are ranked by feedback. We’ve used feedback received in the past 12 months, so sellers of highly seasonal products shouldn’t be at an advantage.

Feedback isn’t a direct measure of success, of course, but it is an indicator of sales volume. Amazon has said that most sellers receive feedback on 10% – 20% of their sales, so the number of units sold is likely to be 5x to 10x more than the feedback shown below. This does vary very widely, however, with feedback percentages between 2.5% and 18% claimed by sellers in the comments below.

So here it is: the full list. Use the “View More” link at the bottom to load one hundred more sellers each time you click.

#	Store name	Total	12 mo	3 mo	1 mo	Pos %
1	MEDIMOPS	6,601,729	299,147	68,000	23,077	96
2	Appario Retail Pri…	459,322	175,726	67,213	12,293	99
3	musicMagpie	6,926,157	171,349	35,786	10,512	96
4	momox fr	1,300,814	117,224	27,794	8,222	91
5	Pharmapacks	1,070,128	111,488	28,285	9,933	93
6	もったいない本舗　※通常24時間以…	885,867	86,521	18,011	5,687	97
7	reBuy reCommerce G…	1,641,793	82,096	21,253	6,690	96
8	World of Books Ltd	2,199,937	79,522	14,704	4,352	94
9	momox co uk	798,589	70,474	15,856	4,007	93
10	KW-Commerce	752,372	68,835	19,015	6,704	99

Note: The country flags above indicate the marketplace where each seller makes most (or all) of their sales. The feedback shown is the total of feedback for all the marketplaces they sell on under the same seller account, so can include multiple marketplaces for unified European and North American accounts.

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Which Amazon marketplaces have the most top sellers?

The table below shows the Amazon marketplaces with the most sellers in the top 1,000.

The top three marketplaces have been the same for the last four years. The United States still dominates although its total has fallen by 15%, from 512 in 2020 to 434 this year. The UK is next with 273 sellers, an increase of 24% from 221 in 2020. In third place is Germany with 136 sellers, also up 24% from 110 in 2020.

Amazon Brazil now makes a showing in the top 1,000, with two sellers in the list whose primary marketplace is Brazil: LT2 SHOP and LOJA FENIX.

Amazon Australia retains one seller in the top 1,000, Book Depository UK, although this is clearly an importer into Australia rather than a home-grown business. The newest Amazon sites of UAE, Turkey, Singapore, Saudi Arabia and the Netherlands are yet to make an appearance.

#	Marketplace	Sellers	Feedback
1	US	434	5,112,678
2	UK	273	2,844,338
3	Germany	136	1,712,705
4	Italy	49	659,460
5	France	32	850,972
6	Japan	30	562,134
7	Canada	19	479,018
8	India	10	383,265
9	Spain	10	400,734
10	Mexico	4	73,698
11	Brazil	2	27,660
12	Australia	1	10,261
13	Turkey	0
14	United Arab Emirates	0
15	Singapore	0
16	Saudi Arabia	0
17	Netherlands	0

Note: The feedback shown is the total feedback received for sales on that marketplace by the top 1,000 sellers.

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Who are the top Amazon sellers in Europe?

Sellers can trade on Amazon marketplaces in the UK, France, Germany, Spain, Italy and the Netherlands using a single unified account. Feedback is tied to a single seller ID for sellers using unified accounts, so it’s possible to report on the proportion of feedback they have gained from each European marketplace. You can see that breakdown in the table below.

Cross-border trade remains strong, with only 25% of the 500 biggest sellers in Europe getting all their feedback from only one marketplace.

There has been a definite trend towards more European cross-border trade, as many businesses have sales quite evenly distributed across the European marketplaces. This is a big achievement when you consider the different language and marketing efforts required in these countries.

% of top 500 European sellers
No cross-border sales	25%
Less than 10% cross-border sales	12%
10% to 50% cross-border sales	28%
More than 50% cross-border sales	35%

Selling on Amazon Europe and unified accounts

Despite this trend towards more cross border trade, at first glance, half of the top ten European sellers appear to have sales in just one marketplace. In some cases, this is because they are using a different account on each marketplace instead of one unified European account.

This year’s top seller in Europe and worldwide, MEDIMOPS, only uses that account in Germany. They sell using other accounts, under the name Momox, in France and the UK. We interviewed Medimops/Momox founder Christian Wegner in 2015.

World of Books has different accounts for each of the six European marketplaces, although only their UK account features here. Dodax uses separate accounts for all the European marketplaces and their accounts for UK, Germany, France and Italy are all in the top 500.

#	Store name	Total	GB %	DE %	FR %	IT %	ES %	NL %
1	MEDIMOPS	299,147	–	100	–	–	–	–
2	musicMagpie	171,349	100	–	–	–	–	–
3	momox fr	117,224	–	–	100	–	–	–
4	reBuy reCommerce G…	82,096	–	84	7	7	2	–
5	World of Books Ltd	79,522	100	–	–	–	–	–
6	momox co uk	70,474	100	–	–	–	–	–
7	KW-Commerce	68,835	16	33	13	23	15	–
8	Songmics	67,604	23	32	20	14	10	–
9	UGREEN GROUP LIMIT…	65,074	25	27	20	15	12	–
10	AnkerDirect	64,209	38	45	8	7	2	–

Note: The country flags above indicate the marketplace where each seller makes most (or all) of their sales.

Find out more about the European ecommerce landscape in Online Marketplaces in Europe: Dynamic, Diverse and Disjointed.

Who are the top Amazon sellers across North America?

Amazon has also unified its North American marketplaces, so sellers can sell across the United States, Canada and Mexico from one account. This is the third time we have included a North American breakdown. Before 2018, there was little international trade using these unified accounts.

50% of the top 500 North American sellers now sell across multiple marketplaces, up from 32% in 2020. Further to that, 20% gain more than 10% of their feedback from outside their main country (which is mostly the US).

% of top 500 North American sellers
No cross-border sales	50%
Less than 10% cross-border sales	30%
10% to 50% cross-border sales	20%
More than 50% cross-border sales	0%

It will be interesting to see if this cross-border selling follows the European trend and increases in future years, particularly as the market in Mexico matures. It is worth remembering, however, the large size differences between these economies, compared to their more equal European counterparts.

As with the European sellers, is not always easy to identify cross-border merchants if they are not using one unified account. At first glance, two of the top ten North American sellers appear to sell on only one market. But of those, Anker does sell on Amazon US, Canada, and Mexico, using a different account for each.

#	Store name	Total	US %	CA%	MX %
1	Pharmapacks	111,488	96	4	–
2	AnkerDirect	68,505	100	–	–
3	EPFamily Direct	65,652	88	12	–
4	Utopia Deals	60,985	77	23	–
5	VM Express	46,349	99	1	–
6	MetroDecor	45,678	97	2	1
7	Zappos	45,237	100	–	–
8	iServe	45,075	95	5	–
9	UGREEN GROUP LIMITED	42,687	53	24	23
10	Fintie	41,414	84	13	4

We cover ecommerce in the US in Online Marketplaces in the USA: Amazon is Not The Only Show in Town and Mexico is included in Online Marketplaces in Latin America: Mercado Libre the Clear Leader.

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Top Amazon.com Sellers

Here are the top 500 sellers on the Amazon.com marketplace. The feedback shown is only that received from sales on the US marketplace. The feedback data will vary from that in the global list above, for merchants selling to other North American marketplaces using a unified account.

#	Store name	Total	12 mo	3 mo	1 mo	Pos %
1	Pharmapacks	1,046,023	106,884	27,146	9,545	93
2	AnkerDirect	966,100	68,502	17,363	6,276	100
3	EPFamily Direct	188,454	57,487	14,688	5,298	97
4	Utopia Deals	380,804	47,184	13,789	4,724	98
5	VM Express	278,577	46,089	11,786	4,207	89
6	Zappos	257,925	45,237	13,601	5,710	100
7	MetroDecor	181,588	44,301	10,313	3,592	95
8	iServe	212,331	43,026	12,100	4,815	99
9	Decluttr Store	657,607	39,054	7,923	2,437	95
10	Juvo+	263,765	38,288	11,003	3,935	98

Find out more about ecommerce in the US in Online Marketplaces in the USA: Amazon is Not The Only Show in Town.

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Top Amazon UK Sellers

Here are the top 500 sellers on the Amazon.co.uk marketplace. The feedback shown is only that received from sales on the UK marketplace. The feedback data will vary from that in the global list above, for merchants selling to other European marketplaces using the same account.

#	Store name	Total	12 mo	3 mo	1 mo	Pos %
1	musicMagpie	6,926,157	171,349	35,786	10,512	96
2	World of Books Ltd	2,199,937	79,522	14,704	4,352	94
3	momox co uk	798,589	70,474	15,856	4,007	93
4	Book Depository	4,024,070	59,556	12,621	3,951	96
5	WeBuyBooks	621,377	53,210	15,470	5,339	96
6	OnlineMusicFilmsGa…	560,181	52,307	12,772	4,165	96
7	dodax-online-uk	717,508	28,203	6,238	1,939	98
8	Gardener’s Dream Ltd	86,667	27,234	3,808	1,105	93
9	SPARES-2-GO	341,267	25,210	5,510	1,843	95
10	AnkerDirect	319,584	24,562	6,522	2,112	100

Find out more about ecommerce in the UK in Online Marketplaces in the UK: Amazon and eBay Dominate.

Top Amazon Germany Sellers

Here are the top 500 sellers on the Amazon.de marketplace. The feedback shown is only that received from sales on the German marketplace. The feedback data will vary from that in the global list above, for merchants selling to other European marketplaces using the same account.

#	Store name	Total	12 mo	3 mo	1 mo	Pos %
1	MEDIMOPS	6,601,710	299,130	68,000	23,077	96
2	reBuy reCommerce G…	1,579,197	69,360	17,963	5,574	96
3	PEARL Versandhaus	500,366	39,316	12,029	4,591	94
4	CSL-Computer	517,812	33,613	8,682	3,298	99
5	AnkerDirect DE	113,072	28,991	8,758	2,957	99
6	dodax-shop	174,535	28,730	6,565	2,262	97
7	KW-Commerce	272,896	22,914	6,394	2,370	98
8	Songmics	150,783	21,971	6,746	2,367	97
9	-uniqueplace-	226,651	20,000	4,521	1,704	97
10	MEMORYKING	253,265	18,852	6,232	2,450	100

Germany is included in Online Marketplaces in Europe: Dynamic, Diverse and Disjointed.

Top Amazon France Sellers

Here are the top 500 sellers on the Amazon.fr marketplace. The feedback shown is only that received from sales on the French marketplace. The feedback data will vary from that in the global list above, for merchants selling to other European marketplaces using the same account.

#	Store name	Total	12 mo	3 mo	1 mo	Pos %
1	momox fr	1,300,814	117,224	27,794	8,222	91
2	dodax-online-fr	363,419	33,766	8,162	2,639	95
3	RecycLivre	327,771	29,190	8,849	3,297	93
4	ZOverstocksFR	346,674	15,226	3,457	930	82
5	Songmics	74,902	13,497	4,937	1,506	95
6	UGREEN GROUP LIMIT…	67,884	13,328	4,203	1,530	100
7	MEDIAZONE	28,628	10,655	3,969	1,353	98
8	Toututile	20,474	10,105	1,752	627	62
9	P & F France	66,779	9,513	2,504	828	95
10	LES COLIS NOIRS 62	39,987	9,424	3,063	986	88

France is included in Online Marketplaces in Europe: Dynamic, Diverse and Disjointed.

Top Amazon Italy Sellers

Here are the top 500 sellers on the Amazon.it marketplace. The feedback shown is only that received from sales on the Italian marketplace. The feedback data will vary from that in the global list above, for merchants selling to other European marketplaces using the same account.

#	Store name	Total	12 mo	3 mo	1 mo	Pos %
1	KW-Commerce	240,816	16,040	4,847	1,628	99
2	Tipiliano	21,406	12,361	4,217	855	94
3	AUKEY Shop-IT	20,613	11,449	3,839	1,068	100
4	CSL-Computer	89,306	10,028	2,586	814	100
5	UGREEN GROUP LIMIT…	58,343	9,760	2,898	979	99
6	Songmics	66,391	9,756	3,566	1,110	97
7	Fondazione AIRC	9,630	9,630	1,126	130	98
8	dodax-italy	105,455	8,409	2,123	738	81
9	follettostore	50,457	8,109	2,579	531	94
10	CPKK	8,618	8,096	2,686	940	95

Italy is included in Online Marketplaces in Europe: Dynamic, Diverse and Disjointed.

Top Amazon Spain Sellers

Here are the top 500 sellers on the Amazon.es marketplace. The feedback shown is only that received from sales on the Spanish marketplace. The feedback data will vary from that in the global list above, for merchants selling to other European marketplaces using the same account.

#	Store name	Total	12 mo	3 mo	1 mo	Pos %
1	REY ®	102,122	15,952	3,235	986	87
2	CABLEPELADO	58,583	13,333	3,408	1,050	98
3	KW-Commerce	94,598	10,419	2,474	818	99
4	UGREEN GROUP LIMIT…	41,779	8,103	2,175	728	100
5	Songmics	39,837	6,894	2,202	687	95
6	OFITURIA	13,299	6,580	1,209	427	69
7	Spanish Aosom, S.L…	21,132	6,219	2,035	642	93
8	CSL-Computer	51,034	5,576	1,347	458	99
9	OcioDual	15,499	5,163	1,479	432	79
10	Accessory_JETech_A…	7,191	4,791	984	326	100

Spain is included in Online Marketplaces in Europe: Dynamic, Diverse and Disjointed.

Top Amazon Netherlands Sellers

Here are the top 500 sellers on the Amazon.nl marketplace. The feedback shown is only that received from sales on the Netherlands marketplace. The feedback data will vary from that in the global list above, for merchants selling to other European marketplaces using the same account.

#	Store name	Total	12 mo	3 mo	1 mo	Pos %
1	Rarewaves NL	332	332	182	72	68
2	Songmics	178	178	90	39	90
3	YingNew	155	155
4	WDLHY	150	150
5	mpeoiasd	145	145
6	Book Depository NL	143	143	71	33	48
7	Greenbean Germany	140	140	139	139	100
8	AnkerDirect	109	109	77	35	100
9	broadroot	104	104	67	20	35
10	Spigen EU	104	104	69	28	96

The Netherlands is included in Online Marketplaces in Europe: Dynamic, Diverse and Disjointed.

Top Amazon Canada Sellers

Here are the top 500 sellers on the Amazon.ca marketplace. The feedback shown is only that received from sales on the Canadian marketplace. The feedback data will vary from that in the global list above, for merchants selling to other North American marketplaces using the same account.

#	Store name	Total	12 mo	3 mo	1 mo	Pos %
1	Warehouse Deals	80,747	22,824	4,588	599	81
2	importcds__	450,194	14,465	2,355	1,019	75
3	Utopia Deals	41,949	13,730	4,661	1,635	97
4	Round3CA	106,166	13,721	3,607	1,019	92
5	AnkerDirect-CA	100,693	13,049	3,278	1,114	100
6	PCAccessory_JETech…	26,253	12,852	3,369	1,353	100
7	Spigen CANADA	113,580	12,482	3,337	1,274	98
8	UrbanInspirations	122,429	12,276	3,078	814	78
9	Rarewaves-CA	101,269	10,281	2,070	656	88
10	UGREEN GROUP LIMITED	39,115	10,153	2,917	1,036	100

Top Amazon Mexico Sellers

Here are the top 500 sellers on the Amazon.com.mx marketplace. The feedback shown is only that received from sales on the Mexican marketplace. The feedback data will vary from that in the global list above, for merchants selling to other North American marketplaces using the same account.

#	Store name	Total	12 mo	3 mo	1 mo	Pos %
1	UGREEN GROUP LIMITED	36,545	10,019	2,679	808	100
2	SVENSKA	11,608	7,538	2,716	896	97
3	Redlemon	19,593	6,921	2,629	884	96
4	PCAccessory_JETech…	18,598	6,759	1,664	462	100
5	Telmov	7,549	6,606	1,729	567	93
6	HM-HM	7,577	6,151	2,830	920	94
7	SonolifeMX	10,041	4,930	1,697	591	100
8	Jasinber	16,400	4,490	1,002	354	96
9	TECHVIDA	6,275	4,374	1,663	475	93
10	Grupo Modelo, S.A.…	5,722	4,270	368	72	86

Mexico is included in Online Marketplaces in Latin America: Mercado Libre the Clear Leader.

Top Amazon Brazil Sellers

Here are the top 500 sellers on the Amazon.com.br marketplace.

#	Store name	Total	12 mo	3 mo	1 mo	Pos %
1	LT2 SHOP	24,301	17,293	5,099	1,751	69
2	LOJA FENIX	10,271	8,526	2,407	567	96
3	Shop Coronitas	7,402	4,848	526	166	78
4	Livraria Siciliano	5,830	4,751	398	184	90
5	UmLivro	5,469	4,303	1,436	872	92
6	WEBFONES	4,982	4,207	1,261	234	94
7	Magazine Gaya	7,749	3,823	848	230	90
8	Beleza na Web	3,621	3,499	1,201	164	80
9	Part.B	3,347	3,064	827	207	72
10	BOOKFAST	3,715	2,993	913	331	83

Brazil is included in Online Marketplaces in Latin America: Mercado Libre the Clear Leader.

Top Amazon Australia Sellers

Here are the top 500 sellers on the Amazon.com.au marketplace.

#	Store name	Total	12 mo	3 mo	1 mo	Pos %
1	Book Depository UK	30,454	8,694	2,007	545	94
2	Harris Technology	4,128	4,048	1,006	351	99
3	Sunvalley-Brands	6,044	3,484	1,059	287	100
4	Statco AU	3,446	2,688	934	326	95
5	Artiss Furnishings	6,252	2,653	1,063	318	77
6	UGREEN GROUP LIMIT…	3,651	2,551	840	300	99
7	Tech Vendor AU	4,355	2,485	765	279	100
8	The Nile Australia	3,845	2,338	640	183	77
9	AMR Direct	3,403	2,113	546	167	100
10	Rarewaves UK	5,975	2,099	519	165	90

Find out more about ecommerce in Australia in Online Marketplaces in Australia and New Zealand: eBay and Trade Me Lead.

Top Amazon Japan Sellers

Here are the top 500 sellers on the Amazon.co.jp marketplace.

#	Store name	Total	12 mo	3 mo	1 mo	Pos %
1	もったいない本舗　※通常24時間以…	885,867	86,521	18,011	5,687	97
2	バリューブックス　　　【防水梱包で、…	903,164	67,749	15,464	5,418	98
3	買取王子本店	370,168	65,099	13,681	4,273	96
4	ネットオフ	1,122,311	50,189	11,863	3,900	96
5	AnkerDirect	196,466	24,530	7,202	2,590	100
6	カウゾー　※主にゆうメール発送のため…	238,457	23,740	4,947	1,636	98
7	ブックマーケティング(到着予定日・出…	298,698	18,389	3,403	750	95
8	通販できるみんなのお薬	44,382	14,790	3,320	1,217	97
9	ブックサプライ北大阪DC	115,870	14,150	2,914	967	96
10	『もったいない本舗』 ※通常24時間…	475,769	13,726	3,672	1,109	98

Find out more about ecommerce in Japan in Online Marketplaces in Japan: Rakuten, Amazon and PayPay Mall.

Top Amazon Singapore Sellers

Here are the top 500 sellers on the Amazon.sg marketplace.

#	Store name	Total	12 mo	3 mo	1 mo	Pos %
1	The Book Depositor…	589	489	105	27	41
2	TheProductsHub	168	168	74	54	11
3	SunvalleyTek-SG	151	141	44	8	75
4	UGREEN GROUP LIMIT…	125	119	32	10	100
5	SPIGEN OFFICIAL	110	104	42	13	85
6	MEYMEY	70	70
7	BizgramAsia	65	65	3	2	100
8	Selcen’s Store	44	44	1
9	Govii	42	42
10	Ran Ke SG	40	40	16	4	100

Find out more about ecommerce in Southeast Asia in Online Marketplaces in Southeast Asia: A Unique Region for Ecommerce.

Top Amazon India Sellers

Here are the top 500 sellers on the Amazon.in marketplace.

#	Store name	Total	12 mo	3 mo	1 mo	Pos %
1	Appario Retail Pri…	459,322	175,726	67,213	12,293	99
2	Cloudtail India	1,354,085	66,404	21,001	3,939	97
3	Amazon Retail Pantry	38,272	31,433	7,788	1,970	88
4	Cloudtail Pantry	38,517	31,064	7,582	1,870	89
5	Amazon Retail	59,140	24,112	6,736	1,728	89
6	STPL Exclusive Onl…	60,035	21,891	8,358	820	80
7	Darshita Electronics	86,556	10,253	3,587	598	85
8	uRead-Store	32,205	8,695	2,270	527	90
9	Darshita Etel	6,916	6,916	3,455	714	87
10	Cloudtail Business	11,305	6,771	2,400	624	71

Find out more about ecommerce in India in Online Marketplaces in India: Amazon and Walmart Evenly Matched.

Top Amazon Turkey Sellers

Here are the top 500 sellers on the Amazon.com.tr marketplace.

#	Store name	Total	12 mo	3 mo	1 mo	Pos %
1	kitapbulut	277	168	125	46	46
2	Xstra Digital Stor…	166	166
3	Akilliphone	276	129	59	12	92
4	Book Depository Un…	114	114	53	8	88
5	4D Markt	110	110
6	Elektromaxx	127	104	29	13	92
7	kitapzen	124	103	50	19	42
8	CEPEKSPRESS	120	102	41	16	81
9	Mirfa_Bilisim	100	86	30	13	77
10	cekuonline	194	84	30	12	50

Top Amazon UAE Sellers

Here are the top 500 sellers on the Amazon.ae marketplace.

#	Store name	Total	12 mo	3 mo	1 mo	Pos %
1	UGREEN GROUP LIMIT…	2,050	1,510	284	76	100
2	Shift.Electronics	973	944	13	2	50
3	Kingdisk-Store	1,301	791	161	40	100
4	CLIK2BUY-AE	845	748	146	43	100
5	E-winner	681	408	70	18	94
6	Jane-Shop_uae	735	408	75	25	88
7	AnkerDirect AE	396	383	151	56	100
8	The Book Depositor…	586	351	28	10	80
9	WhatAmericaBuys.	509	340	63	14	79
10	Elegance-Fashion	369	284	73	18	89

Top Amazon Saudi Arabia Sellers

Here are the top 500 sellers on the Amazon.sa marketplace.

#	Store name	Total	12 mo	3 mo	1 mo	Pos %
1	NewCity99	708	708	363	47	57
2	Family-Market7	407	407	236	18	39
3	داديخAliExpress	348	348	345	345	96
4	UGREEN GROUP LIMIT…	339	339	159	41	98
5	Sheratick_ksa	140	140	65	21	81
6	superphone	131	131	71	16	88
7	Sunvalley Brands-A…	126	126	85	20	100
8	ALOTHAIBI	112	112	53	16	94
9	Winslandksa	111	111	46	16	88
10	kznov10	84	84	73	2	50

About the Data

The top seller lists were provided by ecommerce intelligence firm Marketplace Pulse in January 2021, with further data gathering and research on cross-border selling undertaken by Web Retailer.

The list is ordered by total feedback in the last twelve months. Feedback is an indicator of sales volume, but not revenue. Not all buyers leave feedback, so the number of units sold will be higher than the volume of feedback received.

If you have any questions just let us know in the comments below!

Affiliate links in this article: Amazon seller links.

Comments

Liz

January 13, 2015 10:02 am

Glad to see the clients I helped specifically on their Amazon expansion last year on that list! Smiles all round!!

Imart

In reply to Imart April 3, 2015 6:08 am

I'm really struggling with my online business. Could you please me with product sourcing? I'm in the United Kingdom

saandeep yaadav

In reply to saandeep yaadav May 25, 2016 6:29 pm

what product you want to source please email

Luis

In reply to Luis November 11, 2016 11:10 am

Have you solve your sourcing problems ??

Antonio

In reply to Antonio October 5, 2015 10:19 pm

Hi! Would you mind sharing how you help them with their Amazon expansion? Thanks!

kevin

In reply to kevin May 18, 2016 11:00 am

Please could advise how you help clients expansion ?
I am interested .

Lindo

In reply to Lindo September 10, 2017 11:27 pm

How did you help them?

Jay

In reply to Jay January 29, 2020 12:48 am

Hello liz looking for some help .will be much appreciated

Akhtar Kasia

January 13, 2015 11:47 am

This is a fantastic list to motivate current and new sellers. It is well thought out, detailed and well presented. Well done! Amazon do get bad press time to time. What most sellers forget is that Amazon only charges on the sale of the item. Unlike Ebay or PPC where it is a pure gamble unless you know what you are doing. I would however add caution to ensure offline and other sales channels are also utilised and not rely 100% on Amazon sales.

Dirk

January 13, 2015 9:06 pm

Could you add the amount of products these sellers have to the list? Would be an interesting thing to the comparison.

Andy Geldmanauthor

In reply to Andy Geldman January 14, 2015 11:05 am

Thanks for the question Dirk. I have some data on product volume but it doesn't include all the media categories so would not be accurate for all sellers.

If you are interested in the product volume for just a few sellers you can click the links to their seller information pages on Amazon. The product widget there includes a page count which can be used to calculate how many products they have listed.

Jake

In reply to Jake January 15, 2015 12:07 am

It would be interesting to see Amazon's own accounts to see how they rank against the rest of us... even if you list them with an asterisk... would they take the top four spots or is there a top seller 3rd party that does better than the host?

James F.

In reply to James F. February 24, 2015 3:56 am

Jake! What up dude.. it's James F. .. small world....

Dirk

In reply to Dirk January 15, 2015 8:17 am

Thanks Andy. Yes, did that. Just hoped there would be an easier way to compare :)

Steve

In reply to Steve December 4, 2015 8:51 pm

Sorry I'm so late to the conversation but I just saw this and wanted to reach out to you, Andy,

First off, this is a fascinating list and article. Thanks for putting this together.

I'm the Amazon sales manager at one of the companies listed above and can definitively say that the idea of 10-20% of transactions getting feedback has some limitations as an indicator for units sold.

My company is fairly well ranked on this list and our units sold in a 12 month time are more than 40 times the number of feedback comments received. That means we only get feedback on about 2.5% of transactions...and we actively request feedback from every customer.

I'm confident that there is a correlation between feedback and orders, but there are so many factors that throw that number off that I don't think it's enough to base volume off of feedback alone.

For example, we sell in multiple product categories and find that we receive proportionally more feedback in some categories. The dollar amount of the transaction also has a correlation to likelihood of feedback. Additionally, some items lend themselves to buying multiples while others do not. If a customer buys 5 units in one transaction, that will still lead to a maximum of one feedback.

So while the metric you used certainly is better than nothing, I think it will overrate some while underrating others based on what they sell.

Our seller account may be an outlier of course, but I thought I'd share either way.

Thanks again!

Andy Geldmanauthor

In reply to Andy Geldman December 6, 2015 3:42 pm

Thanks for the comment Steve.

Absolutely, it will overrate some and underrate others. However, it is comprehensive and transparent and, I believe, the best possible without making a lot of shaky assumptions on average feedback rates, sales prices etc. etc. So I prefer to keep it simple, and be upfront about the source of the data and its shortcomings.

I think the variation in feedback rates is fascinating. Some sellers like Pete below do report up to 20% while others just get feedback on 2-3% of sales like you. It seems to vary by country, but I'm guessing product category, price and other factors also play a part.

James Amazio

In reply to James Amazio December 8, 2015 7:11 am

Very nicely broken down Steve! I def agree with you; from my experience (I run an app called Feedbackz and see/work with feedback/reviews all day long!) I see the same of the notion that.. it's many, many factors associated with conversions.

With that said; I've would have to give ballpark of around 5-7% for seller feedback (even worse conversions for product reviews) averaging the highs and lows of niches, marketplaces, product quality, etc. etc... high end is about 20-23%.

We actually worked with 2 sellers out of this list and improved their feedback from ~5% to about ~21% on all orders.. essentially doubling their monthly totals from previous months. (without going into super data). Anyways.. I think they probably climbed up this list since.. =)

With that said.. there's a few tactics that'd definitely up that ~2.5 mark. I'd be open to any questions, suggestions, etc. if increasing feedback is of any interest to you. (without any annoying pressure sale of an app!)

I can be reached at [email protected]

Regarding Andy's comment; I think it's a good base to go from seeing as how there isn't much other data that Amazon is willing to make public. A few of the listed companies can probably shuffle around in hierarchy (if given 100% data) but I'd say for the general,.. those listed def earned to be "nominated" of making it on the list lol!

- James A.

Mike

In reply to Mike February 24, 2016 9:56 pm

Is there a way to rank top US sellers within each marketplace - UK, Germany, France, Italy, Spain, Canada, India, Japan and China? I am willing to query on my own, I just do not know where to start. Thanks!

Andy Geldmanauthor

In reply to Andy Geldman February 24, 2016 10:32 pm

Not consistently, as the seller's country is not always displayed on the seller information page in each marketplace.

Andy Geldmanauthor

February 13, 2015 10:46 am

Hi Cheryl, thanks for the comment.

I agree that's a big concern, but it's worth taking into account the volume that these sellers do. hippo books got 131,628 feedback in the past 12 months so probably had well in excess of a million orders. If they got 99.9% of the orders right, which would be fantastic, that would still be 1,000 orders they got wrong. I don't think 30 complaints on the BBB is a lot for a business doing that volume of sales.

Jakarri Demery

In reply to Jakarri Demery February 17, 2015 12:24 am

Great point, I just realized that if a product has even maybe just a couple hundred of reviews, probably means that they're doing a couple hundreds sales a month or more.

Some of the reviews can have nothing to do about the product itself and something the customer did wrong. Like order the wrong size, or be to click to purchase and order the wrong item entirely. One can never reverse engineer enough, worked for China! Lol.

This is a very informative article and thanks for taking the time to put this together.

Greg STADLER

In reply to Greg STADLER March 7, 2019 7:49 pm

You can address and satisfy all BBB complaints if you care to as a company. We do. Was very disappointed in that outfit when I approached them for our company to be a "rated" member. The more of our companies I wanted to have BBB endorsement, the more money they wanted- BBB is BS.

D&B same way- they want money to make you look good- we do it the old fashion way- we earn it!

James F.

February 24, 2015 3:55 am

This right here is GOLD! Very nicely put together.. so roughly 1 in 20-25 people will leave a seller feedback.. that means:

Feedback total x 20 = total sales.

Yikes!

Andy Geldmanauthor

In reply to Andy Geldman February 24, 2015 9:43 am

Hi James, thanks for the comment.

There's probably a lot of variance in the % of buyers who leave seller feedback. Amazon's own statistic of 10%-20% does feel high though. I'm hoping to get data on it sometime and might be interesting to see if it varies by country, category etc.

Steve

In reply to Steve December 4, 2015 8:53 pm

Agreed. The percentage seems very high to me.

Ali

February 24, 2015 5:06 pm

Are you going to do an eBay list this year? Loved last year's one!

Andy Geldmanauthor

In reply to Andy Geldman February 24, 2015 5:09 pm

Yes, probably an update to last year's. No date scheduled for it though.

Andy Geldmanauthor

March 26, 2015 11:36 am

Hi Jens, thanks for your question. The flags do not indicate the country in which the seller is based, but the Amazon marketplace where they received most feedback.

Maya

May 23, 2015 5:02 pm

Sadly Amazon is not available in Australia, not for buyers or sellers,only Amazon books....even though Australia is one of the highest online purchasing population there is, but I guess Ebay isn't complaining.

Austin

November 8, 2015 12:07 am

Is there a site like profitsourcery.com for American Amazon seller. Thanks in advance for your replies.

Andy Geldmanauthor

In reply to Andy Geldman November 8, 2015 10:02 am

Yes there's Primeresale, ScanDroid Pro and probably others.

adrian

In reply to adrian December 5, 2015 9:31 am

and of course profitsourcery.com itself launched in USA early October

Tobi

March 15, 2016 12:25 pm

Not very good quality. So much sellers are missing. Sometimes a seller is missing only in one marketplace. For example KW-Comerce in europe. There you have only two markets instead of 5. And KW is one of the biggest. ?

Also a lot of others are missing, the last update in 2015 was a lot better

Andy Geldmanauthor

In reply to Andy Geldman March 15, 2016 1:19 pm

Thanks for the feedback Tobi. We are looking into it now.

Andy Geldmanauthor

In reply to Andy Geldman April 20, 2016 5:54 pm

OK we have now updated all the data - global, Europe and all the countries. I think we have picked up a lot of the missing sellers and additional marketplaces for sellers with unified European accounts.

Thanks for your patience!

Tobi

In reply to Tobi April 21, 2016 7:30 am

Now its perfect.

Thank you

jack mcdermott

March 15, 2016 10:59 pm

Hello
Am interested in the International Mastermind
Currently approved in Amazon .UK and Amazon,jp, have not sold there yet. VAT driving me crazy.
Selling around 30K / month currently

Thanks
Jack

Peter

March 17, 2016 12:06 am

Hi Guys, do you fix the wrong data?

Dex

March 30, 2016 9:32 am

I believe Cloudtail on Amazon India is an Amazon company and can be excluded from the list.

Andy Geldmanauthor

In reply to Andy Geldman March 30, 2016 7:52 pm

Cloudtail is a 49:51 joint venture between Amazon Asia and Infosys founder NR Narayana Murthy's personal investment vehicle Catamaran, says India's Economic Times.

So while not technically an Amazon company, the intent of this list is to show third-party sellers so we will exclude it when we put out an update within the next few weeks.

Kristof

April 25, 2016 12:35 am

Is it possible to extract a list of items a seller sells?

Lash

In reply to Lash December 26, 2017 9:38 am

Yes, you can use some free/paid tools that give you a detailed report on the list of products and other insights. Some tools to look at are Jungle scout, SellerPrime, Sellics etc,

doug

June 19, 2016 6:18 pm

Hi Ron,

Interested

~$250k sales / 15,000 units per month domestically.

Doug

Greg Burchfield

August 12, 2016 4:42 pm

Interested in the international fulfillment mastermind. We are currently generating sales of 15-20k / month but gearing up for expansion both at home and the European marketplaces. Our database provider has recently added ISBN search capability in Europe and we are in France now doing a little recon. Looking forward to hearing from you!

Mario

November 16, 2016 1:40 am

Hi Andy - how was this information pulled by marketplace? I'd like to see if there is a complete list for the Canadian marketplace.

Arty

April 6, 2017 10:25 am

Would you share your feedback solicitation approaches?
Do you employee any service provider to assist, or just emailing customers?
Seems to me that when you are high up enough, Amazon solicits feedback for you.
-Arty

Lash

December 26, 2017 8:58 am

Hello Andy, thanks for the report. Is there a way to get the list from the US with their contact details?

Sharnee Bennett

February 6, 2018 7:27 am

Andy, this is a brilliant article! Can I kindly ask you what name you think would work better for my store? Bennett's Shopping Emporium? Or Depot 33?

Thanks so much, looking forward to hearing from you,
Sharnee

mustafa

August 31, 2018 11:53 pm

Hi guys,

I am practically new in this amazon selling journey, and i will like to learn from any top Amazon sellers in US/EU (for I am willing to make my journey and fly up) perhaps learning from the founders of pharmapacks, for a start?

Am not sure, but a few name drops would help

Tom Roberts

November 9, 2018 10:41 am

Hi Andy,

Thanks for the 2018 report on the World's Top Amazon Sellers and it's great to see the new marketplaces being added.

Am quite surprised how little cross border activity is going on in the North American Amazon marketplaces, a lot more going on in Europe, but as you say this could change with time.

Glenn White

November 30, 2018 7:12 pm

When it comes to Amazon's seller feedback ratings, you cannot always believe what you read. Several months ago I discovered that Amazon frequently removes or strikes out three stars and less ratings while leaving four and five star ratings with similar content for many sellers. This manipulation activity is far from being an isolated incident.

Over the last several months, I've been sending proof of the manipulation to Amazon, but as far as I can tell, they are unwilling to stop the malicious activity.

It's not very difficult to find sellers where their feedback ratings are being manipulated. All you need to do is keep an eye on the sellers with close to 100% positive ratings. It's amazing how many three stars and less ratings will show up, then disappear. While some of them might be removed by the customer, it appears to me that the majority are removed or struck out by Amazon.

When Amazon is confronted about the issue of feedback removal, Amazon will give a URL along with a song-and-dance statement about why the removals happen. But the one part they always ignore has to do with why the removals only happen to three stars and less feedbacks while four and five star feedbacks with similar content (which violate Amazon's policies) are left untouched.

Of course, statements without proof should not to be taken with any seriousness. But in my case, I can provide plenty of documented evidence to the malicious manipulation of Amazon's seller feedback data.

Seller

In reply to Seller January 26, 2019 1:09 am

...this isn't manipulations. Feedbacks are not meant for product reviews. Many many many feedbacks end up being related to the product. Also, any FBA order with negative feedback is also subject to removal. Feedback is and should only be for the service provided by the seller. Not how well the customer liked the product or how Amazon FBA screwed up somehow. All of these are subject for removal and it is not "manipulation".

R. Huston

December 21, 2018 2:26 am

I notice Amazon's "Prime Pantry" made the list. I hope you will edit that out.

Andy Geldmanauthor

In reply to Andy Geldman December 21, 2018 9:33 am

In previous years we searched for and excluded Amazon's own selling accounts such as Warehouse Deals, Cloudtail, Zappos etc.

This year we have included all selling accounts (those with a feedback profile anyway, so Amazon Retail is still excluded).

So not all are third-party sellers, but on the upside I think it is interesting to see the comparative size of Amazon's own accounts.

Rehnell Blackett

March 25, 2019 2:20 pm

Is this list of people general amazon sellers or amazon FBA sellers?

sam

December 21, 2019 11:29 pm

Where can I find a list of all active Sellers on Amazon in Germany?

zurashildeli

March 3, 2020 1:06 pm

Just to classify, are these 1000 brands or resellers?

Kate Mertonauthor

In reply to Kate Merton March 4, 2020 10:23 am

Thanks for the question. It includes all Amazon sellers.

Josh Hudgins

April 16, 2020 4:14 pm

Andy, thank you for putting this together. If it's not too much trouble, would you mind sharing in more detail about your methodology? Thank you Andy...fascinating article.

Ihor

June 22, 2020 11:52 am

Awesome, working with 10 of the top 100 sellers in the US. I couldn’t be happier seeing them in the lists above.

Rishav

July 23, 2020 5:14 pm

List of top selled product by amazon?

Kate Mertonauthor

In reply to Kate Merton July 23, 2020 8:33 pm

Amazon do their own list here: https://www.amazon.com/Best-Sellers/zgbs

seller

December 27, 2020 9:29 pm

thanks

Ronald

January 6, 2021 4:14 pm

Global top 600, next year top 500! :) Great team work pays off.

Bruce A Lawrence

February 5, 2021 5:30 pm

It is a nice list, but what is it? You show the rankings but it is not clear what you are ranking for. Are they ranked for sales or for ratings?

Kate Mertonauthor

In reply to Kate Merton February 5, 2021 7:07 pm

Hi Bruce. The sellers are ranked by feedback received in the past 12 months.

Bruce A Lawrence

In reply to Bruce A Lawrence February 5, 2021 8:08 pm

Ah, I see. It is the last 12 months number of rating, not the total.

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The World’s Top Amazon Marketplace Sellers 2023

Best Marketplace Research of 2023

Who are the top 1,000 Amazon sellers?

Which Amazon marketplaces have the most top sellers?

Who are the top Amazon sellers in Europe?

Selling on Amazon Europe and unified accounts

Who are the top Amazon sellers across North America?

Top Amazon.com Sellers

Top Amazon UK Sellers

Top Amazon Germany Sellers

Top Amazon France Sellers

Top Amazon Italy Sellers

Top Amazon Spain Sellers

Top Amazon Netherlands Sellers

Top Amazon Canada Sellers

Top Amazon Mexico Sellers

Top Amazon Brazil Sellers

Top Amazon Australia Sellers

Top Amazon Japan Sellers

Top Amazon Singapore Sellers

Top Amazon India Sellers

Top Amazon Turkey Sellers

Top Amazon UAE Sellers

Top Amazon Saudi Arabia Sellers

About the Data

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